We are bombarded every day by reports of bad behavior, from sexual harassment to political corruption and bullying belligerence. It’s tempting to blame evil acts on evil people, but that leaves the rest us off the hook. Silence, after all, can perpetuate cruelty. Why We Act draws on the latest developments in psychology and neuroscience to tackle an urgent question: Why do so m...(展开全部)

[英]尼基·海斯 尼基·海斯博士，心理学作家、顾问和教育家，英国心理学会会员，特许心理学家。曾在布拉德福德大学、利兹大学和哈德斯菲尔德大学讲授心理学，善于将心理学理论灵活应用于日常生活，著有20多本畅销书及教材。

For over two decades, weight loss surgeon Dr Andrew Jenkinson has treated thousands of people who have become trapped in the endless cycle of dieting. Why We Eat (Too Much), combines case studies from his practice and the new science of metabolism to illuminate how our appetite really works. Debunking the great myths of the body, and systematically explaining why dieting is cou...(展开全部)

Drop something in front of a two-year-old, and she's likely to pick it up for you. This is not a learned behavior, psychologist Michael Tomasello argues. Through observations of young children in experiments he himself has designed, Tomasello shows that children are naturally—and uniquely—cooperative. Put through similar experiments, for example, apes demonstrate the ability to...(展开全部)

The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditiona...(展开全部)

We all love stories. But why do we tell them? And why do all stories function in an eerily similar way? John Yorke, creator of the BBC Writers' Academy, has brought a vast array of drama to British screens. Here he takes us on a journey to the heart of storytelling, revealing that there truly is a unifying shape to narrative forms - one that echoes the fairytale journey into th...(展开全部)

The Revolutionary guide to dramatic writing, whether you’re writing the next Chinatown, Breaking Bad, or Glengarry Glen Ross. The idea of Into the Woods is not to supplant works by Aristotle, Lajos Egri, Robert McKee, David Mamet, or any other writers of guides for screenwriters and playwrights, but to pick up on their cues and take the reader on a historical, philosophical, sc...(展开全部)

罗伯特·赖特（Robert Wright） 美国前总统克林顿智囊、全球百位最具影响力思想家之一 《新共和》高级编辑，《大西洋月刊》、《纽约客》、《时代》等杂志的撰稿人，曾供职于《科学》杂志。他关于科学、技术和哲学的文章曾获国家期刊奖。他的著作《三个科学家及其上帝：寻找信息时代的意义》曾获美国国家图书奖提名。

Your web site is a business--design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive adva...(展开全部)